Online Advertising (PPC)

google adwords certifiedBing Ads

 

 

We have been helping clients with pay per click (PPC) advertising, including Google Adwords and Bing Ads, since 2009. Our focus is always to increase return on investment by reducing costs and increasing conversions.

PPC Overview

PPC advertising is a way to advertise online. You have most likely seen these ads on the top of your search results at search engines such as Google, Bing, and Yahoo. With PPC, you only pay when someone clicks on the ad. Advertising your business in this way can be an effective way of driving customers and leads to your site, but only if it is managed correctly.

The number one complaint from people that try PPC advertising is that it generated a lot of expense without driving customers. In other words, it’s not worth it. Unfortunately, these people typically don’t have good results because they chose to manage their advertising campaigns themselves. To get the full benefit of online advertising, it is important to have someone skilled to manage your campaigns. We have years of experience with PPC and can help you get the maximum benefit from your advertising efforts.

Is it right for my business?

To be honest, PPC can be more effective for certain types of businesses than others. The only way to know for sure is to do a trial run. But, you can estimate if it will be worth it certain ways. The most important aspect to keep in mind is how much you are willing to pay to get an intereted website visitor. For example, if you have an online store that only sells items that are $1 or less, it probably will not be worth it for you to pay$3 per ad click. If you sell baby grand pianos, it might be worth it to spend upwards of $200 for one buyer. The important thing while doing the trial run is to try to keep your costs below the maximum you are willing to pay per customer.

We can help you get started. We can even give you a $100 sign up bonus when you pay $25 towards Google AdWords. Contact us today so we can help get you more business!